One of L'Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage and up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich and intense colour from roots to ends. Rich in Incell and Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy and soft to touch. With brand new stylish (and recyclable) packaging that is colour coded for your convenience. With other Majirel ranges to play around with including Cool Inforced, GLOW and Maji Contrast, the classic Permanent Colour range will remind you it's iconic for a reason. Average development time is 35 minutes dependent on the treatment and thickness, length & quality of hair.